Brand: Encircle
Background:
Encircle, a SaaS platform for insurance and property restoration professionals, wanted to reduce reliance on paid traffic and improve inbound lead flow through organic channels.
Challenge:
The website had thin content, poor technical SEO, and lacked topic authority—leading to low domain visibility and limited organic traffic.
Strategy:
- Technical Audit & Fixes: Resolved core web vitals, mobile usability, and crawl budget issues.
- Content Strategy: Developed a pillar-cluster model focusing on high-intent insurance restoration keywords.
- Backlink Outreach: Launched a PR and guest posting campaign targeting industry-relevant domains.
- On-Page Optimization: Refreshed metadata, schema, internal linking, and readability for target pages.
Results:
- Organic traffic increased by 300% in 6 months.
- Encircle ranked on Page 1 for 25+ new keywords, including 10 high-volume commercial terms.
- Organic leads grew by 187%, with improved lead quality and demo-to-close ratio.
Takeaway:
Encircle’s rise in SERP visibility wasn’t accidental—it was the outcome of a sustained, strategic SEO effort rooted in content quality, technical excellence, and authority building.
