AI Search & Advertising

Preparing for Advertising's Next Platform Shift

As more queries get answered inside AI chat interfaces instead of a search results page, being present (and eventually, advertisable) inside those answers is becoming its own discipline.

• Content and structured-data strategy to earn citation in AI Overviews and chat answers
• Early testing on emerging ad formats as platforms like ChatGPT and Perplexity roll out advertising
• Monitoring brand visibility/share-of-voice across AI answer engines
• Alignment with your existing SEO/AEO/GEO strategy — this isn't a separate silo

Early movers in a new ad channel usually get better inventory and lower costs — we're tracking this closely for our clients.