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GA4 Implementation & Migration

Full Google Analytics 4 setup, event tracking, and Universal Analytics migration done right the first time.

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Why GA4 Implementation Matters

Google Analytics 4 works fundamentally differently from Universal Analytics — event-based instead of session-based. A rushed or incomplete migration means broken funnels, missing conversions, and decisions made on bad data.

What We Offer

  • GA4 Property Setup — clean, properly structured GA4 properties built for your specific business model
  • Custom Event & Conversion Tracking — form fills, purchases, calls, and other key actions tracked accurately from day one
  • Universal Analytics to GA4 Migration — historical context preserved and a validated GA4 setup replacing the deprecated UA property
  • E-commerce Tracking — enhanced e-commerce implementation for accurate revenue and product-level reporting
  • GA4 + Google Ads Integration — conversion data flowing correctly for accurate campaign optimization
  • Data Validation & QA — side-by-side checks to confirm GA4 numbers are trustworthy before you rely on them

Key Benefits

  • Accurate Data From Day One — avoid months of decisions made on broken tracking
  • Future-Proof Setup — built the way Google's current and next-generation analytics platform expects
  • Full-Funnel Visibility — see the complete customer journey, not just sessions

GA4 Implementation & Migration FAQs

Do I need to migrate to GA4?

Yes — Google sunset Universal Analytics, so GA4 is now the only supported Google Analytics platform; any business still relying on old UA data needs a validated GA4 setup.

How long does a GA4 implementation take?

A standard GA4 implementation with custom event tracking typically takes 1-3 weeks depending on site complexity and the number of conversion events being tracked.

Will GA4 migration lose my historical data?

GA4 doesn't automatically import Universal Analytics history, but Core Bit Media exports and preserves your historical UA data separately so you retain year-over-year context.

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