GEO – Generative Engine Optimization

Optimizing for the Search Results That Don't Look Like Search Results

Generative Engine Optimization is about being the source an AI system cites when it generates an answer — a fundamentally different (and newer) discipline than ranking a blue link.

• Content structured for extraction and citation by generative AI systems
• Entity and topical authority building so your brand is recognized as a trusted source
• Structured data and schema.org markup that AI crawlers rely on
• Monitoring of citation frequency across Google AI Overviews, ChatGPT, and Perplexity

The brands that figure out GEO early are shaping how their category gets described by AI for years to come.