Custom event tracking for scroll depth, video engagement, site search, and every other interaction that matters to your business.
Standard analytics setups miss most of what users actually do on your site — scrolling, watching videos, searching, engaging with specific features. Custom event tracking captures the behavior that actually predicts conversion.
understanding how visitors actually move through and use your site
engagement events instrumented across every content type
what users search for on your own site, and whether they find it
any interaction specific to your business, tracked and reported on
engagement signals most setups never capture
audiences built around actual behavior, not just pageviews
event data that informs CRO and personalization decisions
Enhanced e-commerce tracking across checkout, revenue, and product performance — so every transaction reports accurately back to your ad platforms.
Learn More »One unified reporting view across paid, organic, email, and CRM data — instead of five dashboards that never agree.
Learn More »Prove what a campaign actually caused with incrementality testing and lift studies — not just correlation.
Learn More »Multi-touch attribution models that credit the channels that actually influence a sale — not just the last click.
Learn More »Accurate, privacy-resilient conversion tracking across every ad platform and channel you run.
Learn More »Any user interaction beyond a pageview — scroll depth, video plays, button clicks, form interactions, site search queries, or any action specific to your product or site.
These signals show genuine content engagement rather than just a visit, and often correlate strongly with conversion likelihood — they help you understand what content actually works.
Yes — event data captured this way is exactly what powers meaningful audience segments and personalization targeting rather than relying on demographic guesses.
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