Brand: AudienceX
Background:
AudienceX, a programmatic advertising agency, needed better transparency and performance insights for their mid-market clients. They aimed to consolidate siloed data sources and optimize campaign decisions with real-time analytics.
Challenge:
Data was fragmented across platforms (Google Ads, Meta, DV360, etc.), making it hard to spot inefficiencies or opportunities. Additionally, their reporting process was manual and error-prone.
Strategy:
- GA4 Integration: Unified web/app analytics across client properties, enabling event-based tracking and audience cohorts.
- Looker Studio Dashboards: Built custom dashboards with real-time KPIs—CTR, ROAS, CAC, LTV, segmented by channel and campaign.
- Predictive Insights: Used Looker’s visualizations to identify patterns in user drop-off and channel attribution.
- Automation: Replaced monthly static reports with live dashboards and alert-based monitoring.
Results:
- Reduced reporting time by 80%, saving over 30 hours/month per analyst.
- Improved campaign optimization speed, contributing to a 23% average uplift in ROAS across clients.
- Identified and reallocated $50K+ in underperforming spend through cross-channel insights.
Takeaway:
Looker Studio and GA4 transformed raw data into actionable intelligence, enabling AudienceX to move from reactive adjustments to proactive strategy.
