Core Bit Media — Unlocking Your Digital PotentialGet Free Audit
Chrome Extension

Know if your tracking is actually working.

Web Analytics Auditor checks GA4, Google Tag Manager, Meta, TikTok, LinkedIn and 40+ other tools on any page. It shows the hits they really send, flags what is broken, and tells you how to fix it.

See what it finds
  • Reads real network traffic, not just page source
  • Runs entirely in your browser
  • One-click export for clients and teammates
Web Analytics Auditor
66Grade C
shop.example.com
Checkout | Demo Shop
0 critical2 warnings3 passed
Google Analytics 4 Firing
G-ABCDE12345
page_viewbegin_checkout
Meta (Facebook) Pixel Firing duplicate page view
123456789012345
PageView ×2
Warning Meta Pixel fires the page view more than once

Fix: Look for the tag installed twice: hard-coded in the theme and inside GTM.

Sample data for illustration

Broken tracking rarely announces itself. A tag installed twice, a pixel that never fires, a container nobody published: your reports still load, they are just wrong. This extension shows you what the browser is really sending.

Features

Everything you need to trust your data

Open any page, click the icon, and get an answer in seconds.

See every tag and ID

Finds 40+ analytics, advertising, heatmap, consent and CRM tools, and lists the measurement, pixel and container IDs they use. Click an ID to copy it.

Watch hits live

Captures the real requests a page sends, with event names such as page_view and purchase. Click through a checkout and see every event arrive.

Catch double counting

Flags the same ID installed on the page and in Tag Manager, multiple GTM containers, and page views that fire twice within seconds.

Check consent setup

Detects the cookie banner platform, Google Consent Mode v2 signals, and whether your tags run before a visitor has agreed to anything.

Get a score and a fix list

Every page gets a 0 to 100 score and an A to F grade. Each problem comes with a plain-language fix you can hand to a developer.

Share the proof

Export a report as JSON or CSV, or copy a summary into Slack or email, so everyone sees the same findings.

How it works

Three steps to an audit

  1. 1

    Get the extension

    Fill in the short form and the download starts. Loading it into Chrome takes about a minute.

  2. 2

    Open any site

    Visit the page you want to check, such as a landing page, a checkout or a thank-you page.

  3. 3

    Click, then Reload & audit

    The popup lists every tag, event and issue. Fix what it flags, reload, and check again.

What it checks

What it flags

Each finding is ranked critical, warning, note or passed, so you know where to start.

  • CriticalOnly Universal Analytics installed (stopped collecting data in 2023)
  • CriticalPlaceholder IDs such as G-XXXXXXXXXX left in the page
  • WarningSame GA4 or pixel ID on the page and inside Tag Manager
  • WarningPage view firing twice, or a tag loaded but never firing
  • WarningNo consent platform, or Consent Mode v2 signals missing
  • NoteNo custom dataLayer events, or only base events seen
  • PassedGA4 firing, consent platform present, Consent Mode v2 set

Tools it recognises

Google Analytics 4Google Tag ManagerGoogle AdsMeta PixelTikTok PixelLinkedIn InsightX (Twitter) PixelPinterest TagSnapchat PixelReddit PixelMicrosoft Ads (UET)Adobe AnalyticsMatomoMixpanelAmplitudeSegmentPostHogHotjarMicrosoft ClarityFullStoryOneTrustCookiebotUsercentricsCookieYesHubSpotKlaviyoIntercom+ more
Privacy

Private by design

The audit runs inside your browser. Nothing you scan is sent to Core Bit Media or anyone else. Data for each tab is kept in your browser's session storage and cleared when you close the tab.

The extension asks for access to all sites so it can watch tracking requests on whichever page you open. To identify tools it reads request addresses, the page's script tags, cookie names and the dataLayer, all locally. It does not read what you type into forms or the text of the page, and it does not change the pages you visit.

Get started

Get the extension

Tell us where to reach you and the download starts straight away. It is distributed directly for now, so you install it once in Chrome's developer mode.

Requires Chrome 111 or newer. Version 0.1.0.

  1. Unzip the download to a folder you will keep.
  2. In Chrome, open chrome://extensions and turn on Developer mode (top right).
  3. Click Load unpacked and select the unzipped folder, the one that contains manifest.json.
  4. Pin the extension from the puzzle-piece menu, open any website, click the icon and press Reload & audit.
FAQ

Questions

How is this different from looking at the page source?

Source only shows what the HTML contains. Many tags are injected by JavaScript or Tag Manager after the page loads, and the only proof they work is the request they send. The extension watches those requests and the page's runtime state, so it sees what actually happens.

Why does it say a tag is "installed" but not "firing"?

The library is on the page but no tracking request was seen. Common causes are consent banners that hold tags back until a visitor agrees, an ad blocker, or a broken setup. Accept cookies and audit again to compare.

Does it work on checkout and thank-you pages?

Yes. The popup updates live as you move through the journey, so you can add to cart, submit a form or complete a test order and watch the events arrive.

Does it work in other browsers?

It is built for Chrome. Other Chromium browsers may load it, but they are not officially supported yet.

Is it a replacement for a full tracking audit?

It finds the problems that are visible in the browser, which covers most day-to-day issues. Server-side tagging, platform-side settings and data quality inside your reports still need a person to review them. That is what our team does.

Want a hand fixing what it finds?

Core Bit Media sets up and repairs GA4, Tag Manager, pixels and conversion tracking so your reports can be trusted.

Talk to Core Bit Media