Client: Encircle
Encircle, a SaaS platform for insurance and property restoration professionals, wanted to reduce reliance on paid traffic and improve inbound lead flow through organic channels. The website had thin content, poor technical SEO, and lacked topic authority — leading to low domain visibility and limited organic traffic.
Technical Audit & Fixes: resolved core web vitals, mobile usability, and crawl budget issues. Content Strategy: developed a pillar-cluster model focusing on high-intent insurance restoration keywords. Backlink Outreach: launched a PR and guest posting campaign targeting industry-relevant domains. On-Page Optimization: refreshed metadata, schema, internal linking, and readability for target pages.
Organic traffic increased by 300% in 6 months. Encircle ranked on Page 1 for 25+ new keywords, including 10 high-volume commercial terms. Organic leads grew by 187%, with improved lead quality and demo-to-close ratio. Takeaway: Encircle’s rise in SERP visibility wasn’t accidental — it was the outcome of a sustained, strategic SEO effort rooted in content quality, technical excellence, and authority building.
