Client: AudienceX
AudienceX, a programmatic advertising agency, needed better transparency and performance insights for their mid-market clients. Data was fragmented across platforms (Google Ads, Meta, DV360, and more), making it hard to spot inefficiencies or opportunities, and their reporting process was manual and error-prone.
GA4 Integration unified web/app analytics across client properties, enabling event-based tracking and audience cohorts. Looker Studio Dashboards were built with real-time KPIs — CTR, ROAS, CAC, LTV — segmented by channel and campaign. Predictive Insights used Looker’s visualizations to identify patterns in user drop-off and channel attribution. Automation replaced monthly static reports with live dashboards and alert-based monitoring.
Reduced reporting time by 80%, saving over 30 hours/month per analyst. Improved campaign optimization speed, contributing to a 23% average uplift in ROAS across clients. Identified and reallocated $50K+ in underperforming spend through cross-channel insights.
