Server-side tag routing through Google's own Tag Gateway — first-party, cookieless-resilient tracking without standing up your own server infrastructure.
Google Tag Gateway routes your tags through a first-party endpoint on your own domain, without the infrastructure overhead of running your own server-side GTM container. It's Google's answer to the accuracy problems ad blockers and browser privacy changes created.
first-party endpoint configuration on your own domain
tags served from your domain instead of third-party ones
Google-managed infrastructure, no servers for your team to maintain
routing that respects user consent signals end-to-end
first-party routing recovers data lost to ad blockers and ITP
Google handles the server-side layer for you
built to work correctly with Consent Mode from day one
Data mapping, retention policy, and privacy impact assessments — the compliance groundwork behind a defensible analytics and marketing data practice.
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Learn More »Google Tag Gateway is Google's managed first-party tag routing service — it serves your tags from your own domain instead of third-party domains, improving accuracy without you having to run your own server-side container.
Server-side GTM requires you to run and maintain your own cloud infrastructure. Tag Gateway is fully managed by Google, giving similar first-party benefits with less setup and maintenance overhead.
Yes — Core Bit Media configures Tag Gateway routing to respect Consent Mode signals so tracking stays compliant with user consent choices.
